TOPFOTO REALITY CHECKED : FAKE

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Ready to fight the FAKE?
Our campaign is now live.

AI generated image
AI GENERATED IMAGE by film maker David Baksh/Annex Films

Watch: Topfoto’s ‘Reality Checked’ campaign goes live today.

Featuring a cast of Topfoto’s team, the two 40-second films in Topfoto’s ‘Reality Checked’ campaign, ‘FAKE’ (out today, 29 October) and ‘PROMPT’ (out soon), give a rousing defence of the lasting power of the real image over the cheap thrill of the fake – and show what can be lost when the lines between them become blurred.

We loved working with Annex Films and David Baksh on this: our contribution to what is at stake and to show what we offer the creative industries, news, and cultural and heritage ecosystem.

It’s an invitation to you to work with us.

We hope you enjoy it, join us on Instagram or LinkedIn and let us know what you think in the comments!

Watch ‘FAKE’ now, on Youtube – here or on Vimeo – here

And watch out for ‘PROMPT’, coming soon……

Campaign summary:

Client: Topfoto
Campaign: Reality Checked
Titles: Fake & Prompt
Duration: 40s
Creative & Production: Annex Films
Writer/Director: David Baksh
Live date “FAKE”: 29 October 2024
Live date “PROMPT”: out soon

With real image thanks to: Avalon | Craig Sugden | Heritage Images | Interfoto | John Topham | NASA/JSC | PA Images/alamy | Picture Alliance | Roger Bamber

 

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