Did you know that over 34.5 billion photos were taken in 2020? That’s a huge number if you think about it!
A good chunk of these will have been stock photos. Stock photos are an amazing tool to make your media more punchy and evocative.
The best stock photo sites are the ones that have a good variety of high-quality pictures. Below, we take a look at how best you can use these images to your advantage.
Finding Fantastic Photos on the Best Stock Photo Sites
Before we look at how you can make the most out of stock photos, let’s walk things back a bit. To make use of an amazing image, you need to be able to find it first.
A stock photo site will have thousands and even millions of pictures to choose from. This can make it difficult to separate the wheat from the chaff. The trick is to know how to search for what you want.
Try searching the same terms in different ways. Use synonyms and adjacent words until you find what you’re looking for. Make use of any filter functions that might be available to you.
How to Get the Most Out of Your Stock Photos
Once you’ve found the perfect stock photo or stock photos, you can set about making sure they’ve got maximum impact. The first thing you need to do is decide how many images you want to use. While it can be tempting to use an array to get your point across, sometimes less is more.
Another thing to think about is placement. Being strategic about where you place your images is important. Think about where and how a picture will have the most impact, and then plan accordingly.
Utilising Stock Photos in Your Blog Posts
One of the best examples of how you can use images in a smart way is when they’re used in blog posts. There are some rules you’ll want to follow here.
First, always choose a featured image that encapsulates what the blog is about. This is the first thing your reader will see. It needs to be interesting and alluring enough to convince visitors to your site to click through.
Another important thing to remember is to always add alt tags and image descriptions to your images. Alt tags are the writing that appears in place of an image if and when that image fails to load on a site. This is important both for accessibility and for improving the SEO of your website.
Making Magic With Your Photos
When used correctly, photos have the power to boost your content to new heights. They can arouse interest, evoke strong emotions, and help to hammer any point home.
Make sure you’re using only the best stock photo sites (we happen to think TopFoto is pretty great), and make sure you’re getting the most out of your photos. Browse our amazing collection of images for yourself and register with TopFoto today.